"Most of the things that have happened over the last 50 years have been amazing and it is only by assuming that they will continue to be so that we have any hope of anticipating the future. To predict the future we need logic but we also need faith and imagination which can sometime defy logic itself" Arthur C Clarke
An ever increasing time of our lives is spent in immersive, virtual worlds. Entire generations are already growing up with and inside them. Empowered by technological advancement and a generational tidal wave still in its early beginnings, today's visionaries in gaming, esports and interactive media are building and exciting future: virtual and augmented realities.
Consumers are no longer settling for linear entertainment. Instead, they want to be creators and explorers of their own worlds. Gaming is no longer exclusively enjoyed by the young. Over time, an increasingly larger share of the population has grown up as "digital natives" and intuitively seeks out electronic devices for information, entertainment or work. Today's 2 billion gamers will soon become 5 billion and beyond.
The shift to virtual and augmented reality will drive a massive market share redistribution fro the $2 trillion media and entertainment economy to gaming and esports entrepreneurs who offer better and more immersive experiences - unlocking enhanced product economics, increasingly scalable business models, social and economic opportunities.
"When we started, we just wanted to make great games. What we realised is that the games we create are really just a framework for human interaction. You [our players] have given me the inspiration to pour my heart and life into what I do. We created these worlds but you have given them life, through your passion and in so many other ways" Mike Morhaime Co-Founder and Former CEO, Blizzard Entertainment